Homepage heroes are a lost art. It is the perfect spot to show the company brand, upcoming events or sales, the cultural dynamic and lead visitors into the site.
When it comes to your visitors, it’s all about empathy. What do they care about? Is there a way to pair what they want and what they need? Do they need clothes, a place to live or to feel excepted? These all fall into the motivation of needs, achievement, affiliation and status.
Can the designer help to create a connection between the customer and the merchant? What is that connection and how can it be made stronger?
When the designer starts to understand the site’s visitors and their broader motivations – then the user’s persona and demographics seem too narrow to truly gain insight into what is most important to them.
